Wasn't 'do no evil'  the motto of Google? I think we would want something more positive in local government. But it does capture the idea that we need to have values and principles in our organisations. 

I recently read an article on integrity by a university lecture at a leading business school. The author asks the question what do we mean when we say some one lacks integrity? In answer she suggests integrity is about sticking to your values and principles, meaning  what you say and doing what you say you will. The author refers to managers and leaders who demonstrate integrity as being consistent over a period of time and being explicit about their values. Writing about local government the author implies that a lack of clarity about what constitutes integrity mean codes of conduct are ineffective.